Why Doesn’t Your Team Care?

Have you ever been half way through the rollout of a new program, or been in the planning phases of something you were excited about, but your local team wasn’t responding … at all.

If so, I invite you to head over to Corporate Citizenship, to read my latest article Why top-down sustainability strategies are often doomed to fail where I speak about a key challenge that many firms face in executing on their sustainability goals:

For many global firms, engaging local stakeholders, particularly employees, has been a challenge. This has stymied the rollout of sustainable visions and programs, and left many a sustainability director asking whether or not their people “care”. This disconnect highlights not only the difficulties of communication between global headquarters and regional business units, but more importantly, the different realities that are faced by individuals at each level.

It is a topic that my team and I have been studying for a while now, and in addition to identifying key areas of divergence, we have also been developing strategies and training modules to help create bridges of tangibility that tie global and local teams together.

Some of the key lessons I have shared in the article.  Which you can click here to read.

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