Keeping a Positive Mindset | Eric Swinton, V Cycle

Building an organization whose mission is to rid the world of plastic, while at the same time elevate the lives of Hong Kong’s elderly trash pickers, is no easy feat.

For V Cycle’s Eric Swinton though, this is his mission, and for the last year he has been making a lot of progress with the launch of his 10 ton challenge. A challenge that is engaging a number of communities on the issues of plastic waste, while at the same time, bringing additional income for a number of elderly recylcers.

While fulfilling, the progress hasn’t come easy, and in this interview we not only talk about the challenges of building V Cycle, but how he is able to maintain his emotional balance through the ups and downs.

About #EntrepreneursForGood Series:
Through this series, we speak with Asia based entrepreneurs whose mission it is to bring solutions to the environmental, social, and economic challenges that are faced within the region to learn more about their vision, the opportunities they see, and challenges that they have had to overcome.

It is a series that we hope will not only engage and inspire you, but catalyze you and your organizations into action. To identify a challenge that is tangible, and build a business model (profit or non) that brings a solution to the market


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About Rich:
Driven by the belief that change begins with a single step, Richard Brubaker has spent the last 15 years in Asia working to engage, inspire, and equip those around him to take their first step. Acting as a catalyst to driving sustainability, Brubaker works with government, corporate, academic and non-profit stakeholders to bring together knowledge, teams, and tools that develop and execute their business case for sustainability.

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