Shock & Awe Marketing for Social Entrepreneurs | David McCaughan, Bibliosexual

In this episode of Entrepreneurs For Good, I speak with David McCaughan about his career as a marketer and story teller, his entrance into post-corporate entrepreneurship, and how social entrepreneurs need to deploy a shock & awe marketing tactics alongside their constant effort to tell their story of the organization. ?? quote About the Entrepreneurs For Good Series Through this serie…

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