While traveling to Phu Quoc (Vietnam), I was reminded just how bad the problem of ocean plastic is, and why we need to ACT NOW.
Even as I arrange weekly beach cleanups in Shanghai, and work with leading brands on recycling programs, the frustration of seeing the amount of waste strewn across the beach was just so incredibly sad that even in a place this remote, and this beautiful.
It just so clear to me, through the wrappers, Styrofoam pieces of as large as furniture, and random appliances that have washed themselves up and planted themselves under coconut trees, that we are losing this battle.
We need to do something about ocean plastic.
Driven by the belief that change begins with a single step, I’ve spent the last 15 years in Asia working to engage, inspire, and equip those around him to understand their power to leverage innovation, entrepreneurship, and leadership to solve “the big” challenges cities face.
Currently, as the Managing Director of Collective Responsibility, Executive Director of HandsOn China, and a former Adjunct Professor of Sustainability at the China Europe International Business School (CEIBS), I’m focused on building platforms that promote long term organizational capacity to address the economic, environmental, and social hurdles that China faces as the country’s economic growth accelerates.
#Richbrubaker #socialentrepreneur #socialinnovation