Her journey is a great story of how an individual can start with a small concept, pivot quickly, and build on early successes, and I hope her story will help inspire & equip you to take the next step in developing/ scaling your own idea to bring a sustainable solution to the market!
About the Entrepreneurs For Good Series:
Through this series, we speak with Asia based entrepreneurs whose mission it is to bring solutions to the environmental, social, and economic challenges that are faced within the region to learn more about their vision, the opportunities they see, and challenges that they have had to overcome.
It is a series that we hope will not only engage and inspire you, but catalyze you and your organizations into action. To identify a challenge that is tangible, and build a business model (profit or non) that brings a solution to the market
Le Thuy Linh, AYA Cup CEO, wants to change the image of Vietnam from being one of the top five ocean-polluting countries to an innovative country in tackling single-use plastic in food and beverage.
To meet her goal to cut 20 per cent of plastic waste in Vietnam by 2025, she is expanding her cup-lending system in HCM City where she lives and in Hanoi where she was born and raised.
Driven by the belief that change begins with a single step, Richard Brubaker has spent the last 15 years in Asia working to engage, inspire, and equip those around him to take their first step.
Acting as a catalyst to driving sustainability, Brubaker works with government, corporate, academic and non-profit stakeholders to bring together knowledge, teams, and tools that develop and execute their business case for sustainability.
LinkedIn Page: https://www.linkedin.com/in/richbrubaker Instagram: https://instagram.com/richbrubaker
#RichBrubaker #Sustainability #MissionDriven